Echoes of the 19th Century: Reviving Hotel Brexton
Built in 1881, Hotel Brexton is a historic landmark in Baltimore, known for its distinctive turreted façade and rich history. As a member of Historic Hotels of America, it carries a charm that deserved to be at the forefront of its identity. The goal of this rebrand was to revive that sense of heritage while embracing a modern aesthetic that fits today’s boutique hotel experience.
THE PROBLEM
Lack of visual identity left the hotel’s rich heritage and landmark status unnoticed, leading to low brand awareness and missed opportunities.
Heritage
Commitment to preserving the hotel’s architectural and cultural history, emphasizing its role in Baltimore’s past.
BRAND VALUES
Exclusivity
Fostering a sense of privacy and exclusivity with a limited number of rooms and personalized experiences, catering to guests seeking a more intimate stay.
Timelessness
Maintaining a timeless appeal by blending historical charm with modern luxury, ensuring that guests experience both comfort and a sense of history.
Authenticity
Offering a unique, one-of-a-kind experience that is authentic to the hotel’s history and independent identity, standing apart from corporate chains.
Designed a flexible identity system, drawing inspiration from some of the 19th century design trends.
The new visual identity reflects the hotel’s historic character, and brings its story to life through every brand touchpoint.
